Fader explain what its all about
XXL and Complex have articles with some Vines about Jay-Z shooting a “performance art piece” at Pace Gallery in NYC with “onlookers” participaiting. Wouldn’t be surprised if this shows up in a video or commercial somewhere.
Apparently Wale, Judd Apatow, George Condo (of Kanye album art) as well as other well know art figures were all there to participate in what is a take on Marina Abramović: The Artist Is Present that was exhibited at the Moma in 2010, she was also in full effect at the video shoot. Hov is really going har to show hes about that life (art life).
XXL also has a nice interview with Adrian Younge who’s song “Sirens” was the base sample for “Picasso Baby”.